IOM Advisory advises the shareholders of GeHo Group on a majority sale to KKA Partners

 

The group combines numerous iconic brands, including Willis, Space, Boom and Tradition. Since its foundation over 35 years ago, GeHo Group has been a leading full-service provider and first point of contact for vending machine operators, constantly setting new standards with the continuous development of its own cake products. 

By expanding its shareholder base through the sale of a majority stake, the group gains valuable experience and expertise to successfully implement its ambitious growth targets in the coming years. IOM Advisory exclusively advised the GeHo Group on the sale of a majority stake to the financial investor KKA Partners. 

After a selective approach of suitable candidates, KKA emerged as the ideal partner to help the Group enter a new chapter of growth. The transaction demonstrates IOM's extensive network and expertise in the food sector and its ability to find optimal and value-enhancing solutions for clients.