Läderach Chocolatier Suisse opens 200th Chocolaterie

 

In November, the new chocolaterie on High Street in Kensington/London was the 200^th chocolaterie to open worldwide, which means the store network has doubled in just four and a half years. The 100^th chocolaterie opened on 5th Avenue in New York.

From January to October 2024, Läderach increased its turnover by 14% compared to the previous year. The forecast is for revenue growth in 2024 to rise to over 15% by the end of the year. The main driver for this growth is the international locations, but revenue growth is also anticipated in the home market of Switzerland. The growth of locations and sales has also resulted in an increase in the number of employees. There are now well over 2,200 employees worldwide who work for the family company, not including franchise partners in the Middle and Far East.

2024 has been the year in which Läderach’s new brand identity has been widely felt among customers as a result of redesigned packaging and customer communication. The new branch concept is currently being tested in Zurich Sihlcity, Miami Aventura, and Shanghai IAPM. The reactions have been consistently positive, confirming the company’s even more visible position as “premium and progressive.” After four years, the House of Läderach in Bilten has just welcomed its 1,000,000th visitor.

Production capacities are currently the bottleneck factor affecting further growth, and so the third production facility in the canton of Glarus, also on the Bilten site, is scheduled to start operating from the summer. All FrischSchoggi products will be produced on a footprint of around 13,000 square metres. The modular construction will enable subsequent expansion, which means the company can focus on future security and further growth.

”The dynamic development of our company in 2024 is confirmation of our international growth strategy. While we have been able to strengthen our market position in our home market of Switzerland, it is in our international locations, including the USA and Europe, where we have seen dynamic growth,” says CEO and Chairman of the Board of Directors Johannes Läderach. “I would like to express my sincere thanks to our 2,200 employees from 70 different nations. Without them, we wouldn’t be able to write this success story. With an innovation pipeline that is full to the brim and excellent additional locations and markets, our aim is to continue along this path,” says Johannes Läderach.