A recent consumer survey on the use of flexible packaging commissioned by Flexible Packaging Europe (FPE) reveals some interesting results.  

The representative survey was conducted by the global market research institute Censuswide in the six major European markets of France, Germany, Italy, Spain, Great Britain and Poland in 2024 and recorded the responses of a total of 6,000 consumers.

According to the survey, European consumers particularly value flexible packaging for its very good protective and preservative properties (46%), its ease of use (45%) and its low weight (42%). Flexible packaging enjoys above-average popularity, particularly among younger consumers and in countries such as Poland and France. In Poland, a total of 28% of consumers are in favour of flexible packaging, followed by 25% in France.

With regard to sustainability, half of all respondents answered that they perceive flexible packaging as recyclable. While there are some differences between countries, e.g. 65% in Spain, 58% in Italy, 40% in Germany and 38% in Poland, the differences between age groups and genders are only marginal.