NIQ confectionery monitor: growth via higher price level

The NielsenIQ (NIQ) confectionery monitor reported growth through the 44^th calendar week of 2023 of 12.1% up to € 13.920 bn, with a mild decline in sales volume (- 1.0%) of 1.444 m tonnes (basis: food retailers + drug store).

All four categories achieved their revenue growth via higher price level. With 15.8% up to € 2.365 bn, sugar confectionery achieved the highest increase in revenues (sales volume - 0.5%; 301,900 t). Salty snacks came in at € 3.724 bn, a rise of 14.9% above the level of the previous year (sales volume + 0.4%; 373,000 t).

Baked goods suppliers registered revenue growth of 13.5% up to € 1.990 bn (sales volume - 5.1%; 269,200 t). Chocolate products, the largest product group, increased its value by 8.7% up to € 5.842 bn (sales volume +/- 0.0%; 500,300 t).

Discounters (+ 13.2%; + € 730.5 m) was the sales channel with the highest increase in confectionery revenues through week 44 of 2023, followed by small consumer markets (+ 11.5%; + € 319.2 m), large consumer markets (+ 10.8%; + € 264.1 m), drug stores (+ 18.4%; + € 122.5 m), large supermarkets (+ 7.1%; + € 63.8 m), and small supermarkets (+ 5.9%; + € 6.1 m).