ISM Middle East prepares for further growth from 2024

 

In addition to the date change, ISM Middle East 2024 will see a step change in scale, with more exhibition space available, across more halls, to meet increased demand from the global industry, including more trade associations and national pavilions. Away from the show floor, there will also be a strong content-led conference programme running on the Expert Stage, curated by knowledge partners and based around the latest trending topics. For industry professionals looking to forge new business relationships, or strengthen existing ones, there will be a new-to-show, dedicated networking programme connecting international exhibitors with leading regional buyers.
“Based on the impact that the launch of our brand ISM Middle East has caused in the region within just two years, we now set the sails for further growth with the new dates, to cater for the demand of the industry”, said Denis Steker, Vice President International at Koelnmesse GmbH. “We are proud of our strong partnership with DWTC, which has helped us expand and extend the proven model of ISM Cologne into the MENA region, and to address new content and topics,” Steker added.
“At Dubai World Trade Centre, we have always understood the potential for ISM Middle East to grow into the top sweets and snacks show in the region, which has driven our close partnership with Koelnmesse from the outset. We looking forward to bringing the flexibility of the region’s leading venue, and our experience in delivering content driven conferences and engaging activations across our F&B events, to bear in taking ISM Middle East to the next level in 2024”, said Mark Napier, Vice President – Portfolio Growth Food & Hospitality, Dubai World Trade Centre.
German Sweets also welcomed the new date for ISM Middle East: “ISM Middle East is the most important market place for confectionery in the Gulf and MENA region. The growing markets in this region also offer very good prospects for confectionery from Germany in the future. The importance of ISM Middle East is therefore likely to increase even further,” said Karsten Daum, Managing Director German Sweets.

The 2023 edition of ISM Middle East (November 7 to 9) is already sold out, with a long exhibitor waiting list. This year, more than 330 exhibitors from over 40 countries are expected in Dubai.