Circana: confectionery price levels rising

The latest confectionery monitor from the market research company Circana running through the end of June 2023 registers the highest price rise among sweet baked goods and cakes, with an increase of 22.3%.
 

The result for this product group is revenue growth of 19.3% up to € 1.74 bn, accompanied by a decline in sales volume of 2.4%. And the overall confectionery revenue growth of 13.0% is also driven by prices, with mildly diminishing volume. Sales of year-round articles remained even with revenue growth of 14.2%, while providers of seasonal articles were only able to slightly compensate for a clear decline in volume of 8.7% with revenue growth of 1.6%.

Following a light collapse during the same period in the previous year, salty snacks have made a strong return to success with an increase in sales volume of 1.1% and revenue growth of 17.0%. The sugar confectionery segment also registered increases in both volume and value, while sales volume demonstrated a positive trend in every segment except fruit and wine gums/liquorice/marshmallows. The strongest performance here came from hard candies (+ 7.4%; + 17.7%) and chewable candies (+ 6.4%; + 14.6%).

Chocolate products, the largest category with revenues of € 3.6 bn, demonstrated below-average revenue growth with an increase of 7.2%, which is also attributable to the small increase in price (+ 8.3%).

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