Serious Sweets Company acquires Nom Bites

 

Founded in 2020 by Alexei Khatiwada, Nom Bites produces a range of healthier, allergy-friendly treats. Meanwhile, SSC manufactures own-label treats for major UK retailers together with a successful international business. SSC Brands has been established to manage the branded side of the portfolio.

Rob Whitehead, MD at SSC, said: “We’re delighted to bring Lexi’s into our family and continue the journey that Alexei and Shama have brilliantly led. Gluten, dairy, and nut-free bars fit perfectly into our stable of current brands, enabling us to offer customers a combination of indulgent treats and more healthy treats, ideal for customers with specific dietary needs, or those looking for a healthier snack. We will be sharing the range with our customers over the next few months and look forward to developing Lexi’s alongside all our brands over the next few years”.