Barry Callebaut adds logistics pPoint In Northeast Brazil

 

The company explained that customers in the region will be able to buy products directly from the company, with a delivery route from the capital of Alagoas, resulting in shorter lead times. The Bahia region will continue to be supplied by the factory in Extrema, Minas Gerais. The new venture will increase proximity to customers in the Northeast of the country, offering better shipping terms to partners, the company notes.

“Our expanded reach in the region will improve our ability to not only serve a greater range of customers, but will also provide greater speed to serve the market,” says Paul Halliwell, managing director of South America at Barry Callebaut Group. With more agile deliveries and less need for inventory by customers, the expectation is for an increase of approximately 20 percent in sales to the region, according to the company.