NielsenIQ confectionery monitor: double-digit revenue increase via higher pricing level

 

According to the NielsenIQ confectionery monitor, revenues grew by 10.1% up to € 5.904 bn, while in contrast sales volume sank by 2.0% down to 610,600 tonnes (basis: food retailers + drug stores). NielsenIQ cites all product groups growing as a result of a “higher pricing level”.

The categories of salty snacks and sweet baked goods each enjoyed increased revenues of 14.2%, making them the strongest drivers of growth. Salty snacks achieved revenues of € 1.505 bn (sales volume - 1.5%; 153,700 t), while sweet baked goods supplier revenues were cited at € 739 m (sales volume - 6.0%; 100,700 t). Sugar confectionery also increased revenues, rising by 12.7% up to € 930.1 m (sales volume - 0.4%; 125,600 t). Chocolate products, the strongest revenues category, achieved an increase in revenues of 6.1% up to € 2.731 bn (sales volume - 1.3%; 230,600 t).

Significant growth in confectionery revenues of 17.3% (+ € 48.7 m) was achieved by drug stores, followed closely by small supermarkets (+ 16.9%; + € 6.7 m). And clear increases were also achieved in the additional sales channels of discounters (+ 10.8%; + € 257.6 m), large consumer markets (+ 8.8%; + € 94.1 m), small consumer markets (+ 8.7%; + € 104.2 m), and large supermarkets (+ 7.5%; + € 28.8 m).