New snacking group will operate under the Kellanova name

The global snacking, international cereal and noodles, plant-based foods and North American frozen breakfast business will be known as Kellanova – home to brands such as Pringles, MorningStar Farms, and Nutri-Grain. Kellanova’s portfolio will also encompass cereal brands, including Frosties, Special K, Krave, and Coco Pops.

On the other side, operating across the US, Canada and the Caribbean, the North American cereal business will be named WK Kellogg Co and includes brands Froot Loops, Rice Krispies, and Corn Flakes. Commenting on the new name, Steve Cahillane, Kellogg Company’s chairman and CEO, and future chairman and CEO of Kellanova, said: “The ‘Kell’ overtly recognises our enduring connection to Kellogg Company, while ‘anova,’ which combines ‘a’ and the Latin word ‘nova,’ meaning ‘new,’ signals our ambition to continuously evolve as an innovative, next-generation, global snacking powerhouse”.