Ferrero Group buys Italian frozen bakery specialist Fresystem

 

With the acquisition, Ferrero strengthens its foothold in the sweet snack segment as well as the foodservice.Founded in 1983 and ­acquired by the Simioli family in 1991, Fresystem is a reference point for ­industry players. The company, which ended 2021 with a turnover of € 60 m, operates in Italy through its production hub in Caivano near Naples. The ­company‘s strength is the use of fine ingredients, including exclusive fresh mother yeast, kept and regenerated daily in a dedicated area of the plant, combined with innovative production processes and technologies.

“The acquisition is part of Ferrero‘s strategic growth path in the enlarged sweet ­off-meal market, and is in a high-potential segment,” writes the concern. “The transaction consolidates Ferrero‘s position in Italy, which remains a strategic hub for the Group in terms of both production and market. The Caivano plant becomes Ferrero's second production hub in Campania and joins the historic Sant‘Angelo dei Lombardi plant in the province of Avellino.”•