NielsenIQ confectionery monitor: 2022 revenues match previous year’s level

According to the NielsenIQ confectionery monitor, revenues dropped only slightly by 0.1% down to € 15.718 bn, as sales volume declined by 3.1% down to 1.797 m tonnes (basis: food retailers + drug stores).

Sweet baked goods achieved the highest level of growth with revenues increasing by 4.4% up to € 2.276 bn (sales volume - 1.9%; 360,900 t). The NielsenIQ market researchers registered sugar confectionery suppliers enjoying an increase in sales of 2.5% up to € 2.413 bn (sales volume - 0.7%; 353,000 t). The salty snacks category increased revenues by 2.3% up to € 3.908 bn (sales volume - 2.7%; 448,500 t). In contrast, chocolate products, the most important category, suffered painful losses with a decline of 3.6% down to € 7.121 bn (sales volume - 5.4%; 634,400 t).

Drug stores enjoyed a notable increase in 2022 with confectionery revenues rising by 7.2% (+ € 57.2 m). Values exceeding the previous year were also noted for discounters (+ 0.5%; + € 31.7 m) and small supermarkets (+ 4.7%; + € 5.5 m). Confectionery revenues fell for the remaining sales channels of large supermarkets (- 3.7%; - € 42.3 m), small consumer markets (- 0.7%; - € 25.6 m), and large consumer markets (- 1.5%; - € 48.6 m).