Mondelez International to sell developed market gum business for 1.35 billion US Dollars

The purchase price is USD 1.35 bn or 15 times equivalent to estimated current year EBITDA.

The transaction, expected to close in Q4 of 2023, includes the business in the US, Canada and Europe, excluding France. The parties have entered into exclusive arrangements for the sale of the business in the latter market, Mondelez said. The concern will retain its emerging market gum business across Latin America, Asia, the Middle East and Africa. 

The sale includes manufacturing facilities in Rockford, Illinois, and Skarbimierz, Poland, as well as the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubblicious in the US, Canada and Europe, and the European confectionery brands Cachou Lajaunie, Negro and La Vosgienne.

Egidio Perfetti, Chairman of Perfetti Van Melle, commented: “Perfetti Van Melle will be an excellent home for the management team and employees of Mondelēz International’s gum business in North America and Europe”. And the company’s Vice Chairman Daniele Perfetti, added: “We have long admired the product and brand portfolio of the gum business and look forward to combining them with the Perfetti Van Melle brand family”.