NielsenIQ confectionery monitor: sweet baked goods and sugar confectionery exceed previous year’s level

 

According to the NielsenIQ confectionery monitor, revenues fell by 1.7% down to € 12.358 bn, accompanied by a decline in sales volume of 3.8% down to 1.453 m tonnes (basis: food retailers + drug stores).

Sweet baked goods providers achieved revenues of € 1.740 bn, thereby exceeding the 2021 value by 1.8% (sales volume - 2.4%; 281,600 t). For the sugar confectionery category, NielsenIQ announced a revenue increase of 1.2% up to € 2.038 bn (sales volume - 1.2%; 302,500 t).

The salty snacks product group achieved the previous year’s value of € 3.220 bn (sales volume - 4.5%; 369,500 t). The negative overall development for confectionery was attributable to the weak performance of the segment’s most important category, chocolate products. Through the end of October of 2022, earnings here fell by 4.7% down to € 5.360 bn (sales volume - 5.6%; 499,000 t).

Drug stores and small supermarkets increased their confectionery revenues by 5.9% (+ € 36.7 m), respectively, 2.9% (+ € 2.9 m). Every other sales channel noted declines: large supermarkets (- 5.1%; - € 48.2 m), small consumer markets (- 2.0%; - € 55.1 m), large consumer markets (- 2.5%; - € 61.9 m), and discounters (- 1.5%; - € 86.1 m).