Barry Callebaut has signed a partnership with Attelli, Morocco

 

Attelli, which is part of the French COFRAPEX Group, specializes in catering, food distribution and retail in Morocco and neighboring countries. Under the terms of the agreement, Barry Callebaut is taking over the manufacturing asset of Attelli in Casablanca, establishing the Group’s first production footprint in Morocco, and subsequently on the African continent. In addition, Barry Callebaut is entering into a long-term supply agreement for compound with Attelli. This partnership allows the company to better cater to local demands and accelerate its expansion in North Africa.

Amine Mebrouki, General Manager Middle East & North Africa at Barry Callebaut, said: “After the opening of our Chocolate Academy™ Center in Casablanca, this is a new milestone that will unlock the promising market potential in North Africa. Thanks to the partnership with Attelli we will gain further insights into the needs of local customers and provide locally produced goods, allowing us to drive growth in different segments, from Gourmet to Food Manufacturers.” The signing of this long-term agreement comes only five months after the opening of the Chocolate Academy™ Center in Casablanca. The parties agreed not to disclose any further terms of the agreement.