Ferrero Group names Alanna Cotton President & Chief Business Officer of North American business

She takes on the role effective September 1, 2022.

Cotton will be responsible for Ferrero's business in the U.S., Canada, and Caribbean, building upon its growing footprint and capabilities for iconic brands like Kinder, Butterfinger, Nutella and Tic Tac, and cookie favourites such as Keebler, Famous Amos, and Mother's. Cotton, who will report directly to Lapo Civiletti, CEO of Ferrero Group, joins the company to support Ferrero's global business strategy of strengthening its position in the sweet packaged food category.

Ferrero North America, an important growth driver for the company, is the fastest growing confectionery company in the market, experiencing double digit growth and guiding multiple brand turnarounds over the years. The company is also expanding its capabilities in North America, with a new Innovation Center with R&D Lab in the U.S. and a chocolate processing plant and Kinder Bueno line in Bloomington, Illinois. In addition, with support from the Southwestern Ontario Development Fund, Ferrero is creating new jobs and automation at its Brantford, Ontario plant.