Polo del Gusto to acquire British luxus chocolatier Rococo Chocolates

 

The premium company, founded in 1983 by Chantal Coady, is famous for its elegant creativity of its packaging and the sophistication of its chocolates. The operation, which’s economic terms haven’t been divulgated, was finalized through Prestat, that has taken over the brand and three other shops in London. Rococo has a sales volume on annual base of around GBP 4 m with five stores in central London.

“The acquisition was offered to us and we have decided to take the opportunity, since in Rococo we have seen two crucial aspects: on one hand the important fundamentals that have brought the company on the verge of profitability, despite the difficult cycle of the last two years, on the other the chance of integration in the rest of the group,” said Micaela Illy. The niece of group owner Riccardo Illy has been responsible for the management of Prestat as CEO since 2021.