IRI confectionery monitor: sugar confectionery continues upward trend

 

The sugar confectionery category impressively continued its upward trend with revenues increasing by 8.7% up to € 720.4 m (sales volume + 8.0%; 130,716 t). The chewing gum segment came in with the highest rate of increase at 10.4% up to € 147.0 m (sales volume + 8.3%; 98.3 million pieces).
Chocolate products (without season) achieved a revenue increase of 3.8% up to € 2.061 bn (sales volume + 2.9%; 197,891 t). The Christmas chocolate season went well (September 2020 - January 2021 vs. September 2021 - January 2022) with revenues of € 803.3 m (+ 14.5%) and sales volume of 48,136 tonnes (+ 12.5%). The Easter chocolate season (weeks 6 - 13 2021 vs. weeks 8 - 15 2022) improved the previous year’s revenues by 2.0% up to € 560.9 m (sales volume + 7.6%; 36,173 t).

The sweet baked goods and cake category had a solid performance in the first four months of 2022 with a revenue increase of 6.1% up to € 958.4 m (sales volume + 7.0%; 173,052 t). Salty snacks increased revenues by 2.0% up to € 1.356 bn (sales volume + 2.2%; 160,342 t).