The addition of Dot's Pretzels accelerates Hershey's snacking powerhouse vision by adding to its portfolio the fastest-growing scale U.S. pretzel brand, representing 55% of the pretzel category's growth during the past year. Acquiring Pretzels Inc. also brings the pretzel manufacturing capability in-house to ensure the continued growth of Dot's and expertise to drive future snacking innovations.
As with other recent acquisitions, Hershey will take a phased approach to integrate the businesses in partnership with Dot's and Pretzels Inc.'s leadership teams with the focus on continued growth of both businesses.