Lotus Bakeries Group invests in U.S. company The Good Crisp Company

 

 

The Good Crisp Company was founded in 2015 in Australia by Matthew Parry who was looking for a healthier snack alternative that would fit into his gluten-free diet. When the brand started gaining traction in the United States, Parry decided to move with his entire family from Australia to Colorado (US). At present, the company offers a range of natural, gluten-free, clean-label, non-GMO and allergen friendly chips that are entirely free of artificial flavourings, colourants and taste enhancers.

Founder and CEO Parry said, ”We are really excited to be welcoming FF2032 to the team. As part of the Lotus Bakeries Group, FF2032 brings generations of experience in growing and commercializing amazing tasting snacks. Especially in light of all the opportunities that we are already seeing in 2022, such as growth opportunities with new retailers and increasing rotations, I am convinced that we will benefit greatly from this partnership. I look forward to further building the Better-For-You canister snack category.”

Lotus Bakeries’ CEO Natural Foods Isabelle Maes, who is joining the board of directors at The Good Crisp Company, is impressed by the strong track record of growth: “The Good Crisp Company positions itself as a better-for-you chips brand in a very sizeable market of savoury canister snacks and has already shown strong performance with compelling evidence for future potential. There is a great team in place that I look forward to working with.”