IRI confectionery monitor: chocolate products drive growth

The confectionery monitor from the market researchers at IRI through October of 2021 indicates a boost in revenues of 5.7% up to € 12.422 bn, with an accompanying sales volume increase of 2.2% up to 1.614 m tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

The chocolate products category (without season) experienced above-average growth, with revenues rising by 7.1% up to € 5.065 bn and sales volume increasing by 3.3% up to 493,444 tonnes. Providers of salty snacks, the product group which had previously enjoyed the highest rates of growth, increased earnings by 4.3% up to € 3.319 bn (sales volume + 1.6%; 393,871 t).

For sweet baked goods and cakes through the end of October, IRI registered a revenue increase of 5.2% up to € 2.304 bn, with sales volume rising only slightly by 0.9% up to 411,531 tonnes. With sugar confectionery, solid revenue growth was registered with € 1.734 bn denoting an increase of 5.0% (sales volume + 3.3%; 315,358 t).

The only category standing out as a cause for concern remains the chewing gum segment: Earnings here sank by 5.9% down to € 362.3 m, with sales quantities falling even further by 7.9% down to 244.4 million pieces.