Tony's Chocolonely passes the 100 million euros turnover mark for the first time

The gross margin rose from 42.4 to 46.2%.

The social impact company, which promotes fair, 100% slave-free chocolate and thus wants to revolutionise the chocolate industry, posted a loss of 4.7 million euros. Reasons for this are special costs, among others, due to the takeover of the Belgian factory of Althaea-De Laet in Borsbeek as well as the preparatory work for a spectacular own chocolate factory in Zaandam.

Now the Tony's Chocolonely Chocolate Circus project is being abandoned, it is said. Instead, the manufacturer wants to invest the freed-up funds in brand awareness and in raising awareness of chocolate industry issues, and to push ahead with international expansion. In the home market in the Netherlands, market turnover stagnated at € 61.7 m (+ 1%), while in Great Britain and Ireland there was a "mega increase" of 133% to € 20.3 m. In addition to these three countries, Tony's Chocolonely counts the USA and the D-A-CH region as its "gold markets". In the first seven months of 2021, the company, which operates its own offices in five cities in Germany and Austria, increased sales in the two markets by 190% year-on-year, according to its own figures.

For Germany, Tony's Chocolonely lists issue awareness of 52%, brand awareness of 7% and a market share of 0.5%. For the UK, the ethical company lists a brand awareness of 19% and a market share of 2.0% - with a problem awareness of 34%.