yummex Middle East presents the latest trends and innovations in the MENA region

They trust in yummex Middle East as a platform for targeted business contacts in one of the largest growth markets worldwide to generate business relationships that promote exports and to provide opportunities for a direct exchange with the industry on location. Renowned international top companies like Bakewell Biscuits, Danpak Food Industries, Embare, Felföldi, Madhur Confectioners, Millano, Paletas Mara, Riclan, Roshen, Trolli, Vidal Golosinas, and Wawel will present their offering of sweets and snacks for the MENA region at yummex Middle East. Nine new country pavilions from Bulgaria, France, Latvia, Morocco, Pakistan, Poland, Russia, and Spain impressively emphasise the importance of the event for established and new companies.

The newly established Newcomer Area offers companies exhibiting for the first time at yummex Middle East an attractive presentation area and was immediately fully booked. The yummex Middle East Innovation Awards are already distinguishing especially pioneering products in the categories Best Chocolate Product, Best Hard or Soft Candy Product, Best Snack Product and Best Bakery Product for the seventh time. Product innovations and new products submitted in advance of the trade fair were evaluated by an independent jury and will be honoured at the event. yummex Middle East is organised by the partners Dubai World Trade Centre (DWTC) and Koelnmesse. The special trade fairs Gulfood Manufacturing, The Speciality Food Festival, and Private Label & Licensing Middle East are taking place parallel with yummex Middle East and offer additional business potential. A comprehensive hygiene concept ensures a safe stay at the fair on location and on the fair grounds.

In addition to yummex Middle East, Expo 2020 is also an important and interesting destination. Following the motto of "Connecting Minds, Creating the Future", Dubai is the meeting point for the countries of this world until 31 March 2022. Germany is represented at Expo 2020 with its own pavilion and is presenting itself under the name "Campus Germany". The German pavilion is organised and operated by Koelnmesse.