Nielsen confectionery monitor: revenues clearly above previous year‘s level

The market researchers at Nielsen reported in their confectionery monitor (YTD – through the week of 5/9/2021) an increase in revenues of 4.1% up to € 9.784 bn with stagnating sales volume (+ 0.1%) of 1.169 m tonnes (source: Nielsen Market Track; grocery retail + drug stores). In the month of August revenues rose in comparison to the previous year by a significant 7.1% (sales volume + 1.3%).

Once again, the category of salty snacks showed the strongest growth in the first eight months of the year with an increase of 7.4% up to € 2.587 bn (sales volume + 4.4%; 310,100 t). Earnings with chocolate products also enjoyed solid development, with € 4.377 bn representing an increase of 4.5% (sales volume + 0.2%; 410,500 t). The category of sweet baked goods exceeded the previous year‘s value by only 1.4% (sales volume - 4.2%; 208,200 t) with € 1.246 bn. Sugar confectionery revenues of € 1.574 bn (- 0.1%) were stable in comparison with the same period in the previous year (sales volume - 1.7%; 240,500 t).

A look at the individual sales channels revealed that aside from small supermarkets (- 5.0%), every other channel enjoyed gains in confectionery revenue (YTD – through the week of 5/9/2021): small consumer markets (+ 8.2%), large consumer markets (+ 8.1%), drug stores (+ 8.2%), large supermarkets (+ 2.3%), and discounters (+ 0.4%).