Nielsen confectionery monitor: solid growth in the first half of 2021

Sales volume rose over the previous year (YTD) by 1.4% up to 5.174 bn packages (source: Nielsen Market Track, grocery retail + drug stores). However, in June 2021 (calendar weeks 23-26) there was a decline in revenues of 2.4%.
The largest growth in the first half of the year came once again from the salty snacks category, with revenues of € 1.963 bn (+ 8.4%) and sales volume of 1.367 bn packages (+ 7.2%). Chocolate products improved sales by 3.6% up to € 3.473 bn (sales volume: 2.163 bn packs, + 0.9%). The sweet baked goods product class saw revenues rise by 1.7% up to € 932 m (sales volume: 668 m packs, - 1.9%). Sugar confectionery closed out the first half-year of 2021 as the only cate-gory falling below the previous year‘s level for the same period. € 1.168 bn indicated a drop in revenues of 1.9% (sales volume: 975 m packs, - 2.6%).
Increases in total confectionery revenues were achieved in the last 52 weeks (week to July 4, 2021) in the sales channels small consumer markets (+ 8.9%), large consumer markets (+ 6.7%), large supermarkets (+ 3.4%), drug stores (+ 2.7%), and discounters (+ 2.2%). The only declines in confectionery sales during this period came in small supermarkets (- 5.9%).