Ferrero is also investing in growth in its seasonal business, with innovations for Halloween Holiday, Valentine's Day, and Easter announced across the full portfolio. "With the re-opening of the economy, consumers are more ready than ever to be excited with Innovation and Product News," said Paul Chibe, President and CEO of Ferrero North America. "Ferrero's announcements at Sweets & Snacks demonstrate how we keep our brands fresh and relevant through new products, new flavors, and new partnerships."
The reveals come on the heels of a period of rapid growth for the company. Recently Ferrero has expanded its North America headquarters in New Jersey, opened three new distribution centers across the country, and announced the company's first North American chocolate plant in Illinois. According to IRI market research, the company revenues have grown 10.4% so far this year, making Ferrero one of the fastest growing confectionery companies in the U.S. (source: Source: IRI Data, MULO + Conv latest 52 weeks ending May 16th, 2021).