Haribo announces GBP 22 m investment in Castleford plant

 

The investment will be used to enhance technologies at the purpose-built UK site and deliver additional capacity, greater efficiencies and reduced costs. In addition, Haribo will strengthen its product reformulation efforts, with sugar reduction as a key focus.

“As we continue to face tough challenges following the ongoing impact of Covid-19, we are showing our resilience and commitment to world-class production in an increasingly competitive market,” said Jon Hughes, managing director of Haribo UK. “We focus on making great-tasting treats that are just sweet enough and will continue to look for ways to reduce sugar content where we can.”

The British subsidiary has already launched a number of reduced-sugar products such as its Fruitilicious gum sweets and reformulated its Jelly Babies to reduce sugar content. The £22 million investment will be rolled out throughout this year and is said to reiterate Haribo’s commitment to the UK market.