Anuga goes hybrid

Product presentations at the exhibitions stands on-site will be enhanced by further digital offers via the new platform.

"Transform" is the major leading theme of this year's Anuga. Accordingly, the usual physical trade fair with product presentations on-site in Cologne will be additionally enhanced by the digital element . The hybrid format has the advantage that industry participants all over the globe – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via the newly developed platform and inform themselves about important industry topics.

The trade fair team will carry out among others webinars with live demonstrations in the coming weeks in order to present the functionality and possibilities of the digital platform. The visitors will be able to access the live programme of Anuga @home from October 11 to 13, 2021. After this date, the contents can be called up on-demand. Access to the networking options is also possible after the actual trade fair has closed.