Paul Chibe named Chairman of National Confectioners Association NCA

 

Chibe most recently served as Vice Chairman and will take over for departing NCA Board Chairman Kirk Vashaw, Chairman and CEO of Spangler Candy Company. Barry Rosenbaum, President of Nassau Candy Distributors, assumed the role of Vice Chairman of the NCA Board.

Chibe has 30 years of experience within the confectionery and consumer products industries. As President and CEO of Ferrero North America, the third-largest confectionery company in the U.S., Chibe is responsible for Ferrero’s brands and business in the U.S., Canada, and the Caribbean and has overseen Ferrero’s category growth through innovations and expansion of the company’s offerings and presence in the region. Paul started his career at Leaf, Inc., a confectionery company that was acquired by Hershey during his tenure. Prior to Ferrero, Chibe was U.S. Chief Marketing Officer for Anheuser-Busch InBev; he also spent more than 10 years at Wrigley in senior marketing roles for its gum and mints brands.

“Since the outset of COVID-19, the confectionery category has shown incredible resilience and we’ll emerge from this challenging time even stronger,” Chibe said. “As a category and industry, we have an instrumental role to play as we move towards economic recovery and I look forward to working alongside my industry colleagues and the NCA team to advocate on behalf of our businesses, consumers, and communities in which we operate.”