Pladis appoints Nurtac Ziyal Afridi as CEO of Godiva Chocolatier

 

Afridi, a Godiva board member as well as Yildiz Holding’s Chief Strategy &Growth Officer, notes she will work with her teams to continue making the company’s chocolates and chocolate-inspired products accessible by extending its channels to reach new consumers and engage with loyal consumers in new ways.

The company says her appointment comes as Godiva has sought to bring its chocolate to a wider audience and adjusted its business operations in line with changes in shopper behavior. Year to date, the company maintains it has seen significant growth in its consumer base, driven largely by Godiva.com and sales through food, drug and mass channels.