Nielsen confectionery monitor: clear boost in revenues and sales volume

Revenues of € 12.0 bn and sales volume of 1.497 m tonnes indicate a boost in each case of 6.4% (basis: food retailers + drug stores; last accumulated year YTD – week through November 1st, 2020).

Double-digit growth was achieved in the salty snacks category in revenues (+ 12.9%; € 3.1 bn) and sales volume (+ 10.9%; 373,700 t), making it the category profiting most strongly from the unprecedented exceptional situation associated with the Corona pandemic. For the largest product group, chocolate goods, Nielsen calculated a revenue increase of 5.4% up to € 5.3 bn and a rise in sales volume of 5.3% up to 522,300 tonnes.

Baked goods enjoyed above-average growth, with revenues increasing by 8.6% up to € 1.7 bn while sales quantity grew by 8.0% up to 295,500 tonnes. The sugar confectionery category sales decreased somewhat at € 2.0 bn by 1.6% below the previous year‘s level, but sales volume rose by 1.7% up to 305,200 tonnes.

Consumer markets (small + 7.7%; large + 4.6%) and discounters (+ 5.2%) achieved the highest rates of increase in confectionery revenues in a comparison of the various sales channels. Only small supermarkets experienced a loss with a decrease of 5.9%.