Mars and Kind announce next step in partnership

In 2017, Mars has already bought a minority stake in Kind.

Kind North America will join Kind International to create one organization operating across 35 countries, functioning as a distinct and separate business within the Mars family of companies. This provides the opportunity to further the Kind promise, a set of nutrition principles that have guided the company‘s innovation since its founding, and Kind‘s mission to create a kinder world.

Kind founder and Executive Chairman Daniel Lubetzky will play a key role in the future development and expansion of Kind, helping to maximize the reach and impact of the Kind mission and products, while upholding the Kind promise as the brand expands into new categories and geographies. He will retain an ongoing financial stake in the company, a majority of which was previously donated to charity to further his philanthropic efforts to build bridges across lines of divide.

"I am so proud of how well the Mars and KIND teams have complemented and strengthened each other over the past three years,” Lubetzky said. “We are now well positioned to further advance our efforts and continue building a foremost health and wellness platform. As we said in 2017, Mars is a company that shares KIND’s passion for business as a force for good, and I am confident that together, we will be able to make our small contribution to make this world a little kinder.”