Lambertz strengthens leading position at seasonal and organic baked goods

 

The popular all-year ­biscuits share in total revenues has increased further up to 60% at present, with above-average growth of 5% in the organic portfolio segment. The group has some 4,000 employees and made investments in excess of € 20 m in 2019/20. In particular, the subsidiary Lambertz Polonia generated € 46.4 m (previous year: € 45.5 m) , while Lambertz USA‘s revenues fell from € 28 m down to € 26 m.

Lambertz exports its products worldwide to around 60 countries, whereby its export rate fell slightly down to 23.5%. This was primarily due to punitive US tariffs on German sweet pastries, which has caused turbulence in the relationship and the demand planning with the US trade sector. “This weighty burden in a dreadful zig-zag course significantly endangers our export performances of recent decades,” criticises company owner Dr Hermann Bühlbecker.

The group‘s US business had recently undergone major expansion, thanks also to its own distribution subsidiary Lambertz USA. Original German and European ”cookies” and traditional seasonal baked goods such as Printen gingerbread, classical gingerbread and Christmas stollen are popular among US consumers. The press release notes that this great success and the very good ­partnership collaboration with the US retail chains are now very much at risk.