Nielsen confectionery monitor: salty snacks with double-digit growth

Revenues rose in the first eight months of this year by 6.9% up to € 9.387 bn. Sales volume increased by 6.8% up to 1.161 m tonnes (basis: food retailers + drug stores; last accumulated year (YTD) – week through 30/08/2020).
Salty snacks have been the biggest profits beneficiary since the start of the Corona crisis and are continuing to drive growth in the entire confectionery category. Sales earnings of € 2.430 bn signified growth of 13.2% with sales volume of 297,200 tonnes (+ 10.4%). Chocolate products, the largest product group, achieved revenue growth of 5.8% up to € 4.172 bn and a sales volume increase of 5.7% up to 407,700 tonnes.
The baked goods product group enjoyed growth that was far above average, with Nielsen calculating revenues of € 1.213 bn (+ 9.5%) and sales volume of 213,700 tonnes (+ 9.0%). Sugar confectionery revenues came in at € 1.572 bn, slightly under last year’s level (- 0.6%), but sales quantities increased by 2.6% up to 241,900 tonnes.
The highest rates of growth in comparing confectionery revenues in the individual sales channels were achieved by consumer markets (small + 7.2%; large + 4.7%) and discounters (+ 4.3%). In contrast, small supermarkets clearly fell short of last year’s level with a decrease in revenues of 7.4%.