IRI confectionery monitor: growth flattening somewhat

According to the IRI confectionery monitor, revenues (without chewing gum and without seasonal products) through the month of August rose by 7.7% up to € 9.176 bn. Sales volume increased over the previous year by 6.0% up to 1.232 m tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

Revenues of € 2.545 bn in the salty snacks category signalled significant growth of 13.5% (sales volume: 308,788 t; + 10.2%). Chocolate products, the largest product group (without seasonal products), increased earnings according to the figures from the IRI market researchers by 6.1% up to € 3.615 bn along with a sales quantity increase of 5.2% up to 361,993 tonnes. Suppliers of sweet baked goods and cakes achieved an above-average growth rate with a revenue increase of 8.4% up to € 1.701 bn (sales volume: 315,180 t; + 7.1%).

Sugar confectionery has not been among the winners in the Corona crisis, with revenues in this category rising in the first eight months of 2020 only slightly by 0.8% up to € 1.315 bn (sales volume: + 0.8%; 245,742 t). The chewing gum segment suffered severe losses with revenues declining by 13.1% down to € 284.7 m (sales volume: 192.7 million pieces; - 14.7%).