Ocean Spray and Foodist introduce Crunchy Cranberry to German market

Ocean Spray reportedly sought out Foodist to promote cranberries on the German market. Using Foodist’s “turbo test lab,” its access to target groups and its growing e-commerce platform, the snack was brought to market in accelerated time, taking about six months to complete.

For Ocean Spray’s Crunchy Cranberry, Foodist created a concept of a crispy snack that is made of 100 % natural ingredients, free of additives or flavour enhancers and available in three varieties: Crunchy Cranberry with roasted corn and peanuts, with roasted pumpkin seeds and corn kernels, and with roasted almonds and pretzel balls. The cranberry’s nutritional benefits, the slow baking and special drying procedures as well as the packaging complement shall create a snack experience that meets the needs of the target groups.