Nielsen confectionery monitor: solid start into 2020

For the past 52 calendar weeks the market researchers calculated revenue growth of 2.5% up to € 14.240 bn with sales quantity of 1.741 million tonnes (+ 1.4%).

The strongest growth engine compared to the same period in the previous year’s week (up to 03/03/2019) was once again the salty snacks product class with an increase in earnings of 6.6% up to € 3.233 bn (sales volume: 405,400 t; + 3.2%). Chocolate products, the strongest revenue category, registered growth of 1.2% (630,100 t; + 0.4%) with € 6.656 bn.

Sugar confectionery only rose slightly by 0.4% over last year’s level with € 2.380 bn (351,600 t; + 1.7%). With revenues of € 1.970 bn the category baked goods enjoyed above-average growth of 3.3% (353,500 t; + 0.6%). According to Nielsen, retail ice cream revenues fell by 6.0% down to € 1.724 bn. Sales volume here declined by 7.0% down to 505.9 million litres, respectively 842.7 million packaging units.