Tony’s Chocolonely accelerates its mission with financial support of Verlinvest and JamJar

“With the investment of Verlinvest and JamJar, we shall accelerate in achieving our goal of making all chocolate worldwide 100% slave-free. To accomplish this, it is important that we can continue to grow internationally so that more and more people – farmers, consumers, retailers, big chocolate companies and governments alike – can be involved in our mission”, says Henk Jan Beltman, Chief Chocolate Officer of Tony’s Chocolonely.

In addition to growing the brand internationally, the investment of Verlinvest and JamJar will also be used to develop Tony’s Chocolonely Chocolate Circus in Zaandam, The Netherlands. With this chocolate factory including rollercoaster, which will double as a visitor’s center, Tony’s Chocolonely expects to host 500,000 chocolate fans annually that will be familiarized with the issues of inequality the chocolate industry.

Ben Black and Adam Balon will join the supervisory board of Tony’s Chocolonely after approval of the investment by ACM. 51% of the voting power remains in the hands of Henk Jan Beltman. Current shareholders Maurice Dekkers (founder) and Eveline Raymans (former Managing Director of Tony’s Chocolonely) will retain their shares. 15% of the company will remain in the possession of Team Tony’s.