ISM 2020: Fruitfunk – fun and responsible snacking

According to their own statement, the company brings the wishes and ­desires from both children and parents together by creating fun and responsible snack concepts. ”We focus on selling our products to the inter­national multiples and guarantee ­retail ready shelf solution, a commercial approach and continuous inno­vation,” says Schapendonk. Fruitfunk uses a process where moisture is removed from the fruit very quickly, keeping the fibers, minerals and vitamins intact.

To be attractive to a broad target group, the company signed a partnership with Universal, Dreamworks and Nickelodeon. With this partnership, Fruitfunk produces fruit snacks and snacks under the licensing brands of Paw Patrol, Peppa Pig, Shimmer & Shine, and ­Unicorn. The products are already present in Dutch ­supermarket chains as well as in Denmark, Finland, Norway, Sweden, UK, Dubai and ­Kuwait. The exhibition at the ISM in ­Cologne should now further promote the international expansion.

Hall 10.2, H 66