Nielsen confectionery monitor: strong performance by salty snacks

The latest confectionery monitor also cites increased sales volume of 0.9% up to 1.413 m tonnes (basis: food retailers + drug stores + impulse channels + gas station shops + department stores). Revenues achieved with year-round articles rose by 2.5% to € 10.645 bn above the previous year‘s level, with sales volume of 1.326 m tonnes (+ 1.2%). The earnings with seasonal articles fell slightly down to approximately € 865 m (- 0.5%) with a notable sales volume reduction of 3.3% down to 87,290 tonnes.

The salty snacks product group was once again the growth engine, with revenue growth of 7.0% up to € 2.711 bn and sales volume of 337,438 tonnes (+ 2.6%). Chocolate products, the largest product group, only increased revenues by 1.1% to € 5.165 bn (sales volume + 0.4%; 501,009 t). Sugar confectionery suppliers achieved revenues of € 2.112 bn through calendar week 44, representing a slight decrease of 0.6% over the same period in the previous year, whereas sales volume actually increased by 0.9% up to 303,281 tonnes. The value of the baked goods category grew by 2.6% up to € 1.521 bn and maintained stable sales quantity (271,679 t).

Sales development in the sales channels: Small consumer markets (+ 6.2%), drug stores (+ 5.6%) and large consumer markets (+ 4.2%) enjoyed above-average growth rates with confectionery. Declines in confectionery earnings were noted in small supermarkets (- 8.1%), department stores (- 3.5%) and with the discounter trio of Aldi/Lidl/Norma (- 0.9%).