ProSweets Cologne 2020: focus on innovative packaging

What do they have to take into account when providing additional product information? ProSweets Cologne, the international supplier trade fair for the sweets and snacks industry, which is being staged from 2 to 5 February 2020 in Cologne, will provide answers to these questions.

Less plastic, more renewable raw materials, lower packing weight and recyclability are the focus of the presented solutions. Due to digitization, the topic of product information is also taking on a new standing, which is playing an increasingly bigger role at the point of sale.

Sweets and snacks manufacturers who want to be a step ahead of their competitors have realized that the sustainability of packaging more and more has a decisive influence on the success at the point of sale. Especially brand manufacturers are consistently pursuing a goal which is being reflected by many of the innovations at ProSweets Cologne: as little packing as possible, as much as necessary!

The trade show in Cologne will present the entire supplier spectrum of the sweets and snacks industry: from manifold ingredients to innovative packaging machines and materials through to optimized production technologies that do justice to the highest demands in quality and efficiency. Important industry topics will also be discussed at the Speakers Corner, the central lecture stage of ProSweets Cologne. Furthermore, the ISM Packaging Award powered by ProSweets Cologne will once again be conferred for the most innovative packaging. The B2B trade fair is staged parallel to ISM, the world’s leading trade fair for sweets and snacks, and covers the entire value chain of the sweets industry.