Nielsen confectionery monitor: salty snacks remain guarantee for growth

Earnings of € 8.323 bn achieved with year-round articles were up 2.8% over the level of the previous year, with sales volume of 1.038 million tonnes (+ 1.4%), while revenues with seasonal articles fell slightly (- 0.5%; € 629.8 m) accompanied by a notable decline in sales volume of 4.6% (50,788 t).
The salty snacks category once again demonstrated the highest growth rates with revenues of € 2.140 bn (+ 6.9%) and sales volume of 266,601 tonnes (+ 2.3%). The largest product group, chocolate products, enjoyed revenue growth of 1.7% up to € 4.044 bn. Sales volume growth in the category fell by 0.7% down to 388,720 tonnes. Baked goods earnings were above average (+ 3.9%; € 1.111 bn) with a rise in sales quantities of 1.0% (195,859 t). In contrast, sugar confectionery revenues missed the previous year's target by 1.3% (€ 1.658 bn), with a mild sales volume increase of 0.5% (237,757 t).
Above-average revenue development was registered in the sales channels small consumer markets (+ 6.7%), drug stores (+ 4.9%) and large consumer markets (+ 4.2%), while small supermarkets had to struggle with a significant decrease in confectionery revenues (- 7.4%).