IRI confectionery monitor: significant increase in revenues and sales volume

The market researchers at IRI calculated increased revenues of 5.3% up to € 8.492 bn and a sales volume increase of 4.4% up to 1.159 million tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

Salty snack revenues once again performed far above the average with € 2.237 bn for growth of 8.7%, while sales volume rose by 6.3% up to 279,949 tonnes. Chocolate products (without season) increased sales earnings by 4.7% up to € 3.397 bn with sales quantity of 341,389 tonnes (+ 4.5%). Pralines (revenues + 10.1%; sales volume + 12.5%) and bars (+ 6.0%; + 4.9%) were the growth engines here.

The sweet baked goods & cake category enjoyed increased revenues of 4.5% up to € 1.569 bn and increased sales volume of 2.0% up to 294,632 tonnes. IRI registered increased revenues among sugar confectionery suppliers of 2.1% up to € 1.289 bn and volume growth of 4.8% up to 243,080 tonnes. Chewing gum earnings rose to € 328.8 m for an increase of 0.9% over the previous year, with sales volume rising slightly by 0.3% up to 226.8 million pieces.