Ferrero affiliated company CTH to acquire Kelsen Group from Campbell Soup

Kelsen Group A.S. generated sales of approximately USD 157 m in the latest 12 months.

The transaction is subject to customary closing conditions and regulatory approvals, and is expected to close in two months. Based in Nørre Snede, Denmark, Kelsen is the maker of fine cookie brands Royal Dansk and Kjeldsens, two widely-loved, prestigious brands with a deep Danish heritage and a strong global presence. Kelsen has established distribution networks globally and its cookies are sold in more than 100 countries around the world. Kelsen’s Royal Dansk and Kjeldsens brands are staples in holiday season gifting, each carrying very strong brand awareness among consumers and leading positions in the assortment segment of the cookie category, particularly in China, Hong Kong and the U.S. As part of the transaction, CTH will take over the two production facilities in Nørre Snede and Ribe.