Froneri buys Israel's Nestlé-Osem ice cream unit Noga

With the merger, Froneri will be entering the Israeli market for the first time.

This milestone deal will now bring all of the Nestlé Europe, Middle East & North Africa ice cream businesses into the Froneri group. Speaking about the deal, Ibrahim Najafi, CEO of Froneri explains: “We’re very excited to be building on the strengths of our existing joint venture with Nestlé. By entering Israel we’re continuing to realise our vision of becoming the world’s best ice cream company.” Froneri has confirmed that the existing management team will continue to lead the business. Leading Noga brands including La Cremeria, Extreme, Cookilida, Crunch and Gumigum will continue to be available.