Mondelez International acquires majority stake in Perfect Snacks

 

In 2018, Perfect Snacks generated approximately $70 million in net revenue. The current senior leadership, including Bill, Leigh and Charisse Keith, will continue to run the business from its headquarters in San Diego, California, and will retain a significant minority equity interest. All Perfect Snacks products will continue to be made at their current manufacturing locations. With increased distribution in US retailers, the Perfect Snacks product range has recently expanded from the original Perfect Bar to include products such as Perfect Kids Refrigerated Snack Bars and Perfect Bites Refrigerated Protein Snacks.

Mondelēz believes the firm’s range of nut butter-based protein bars and bites are a “great addition” to its portfolio of brands such as Oreo, Cadbury, Milka and Belvita. “We have a mission to lead the future of snacking by offering the right product, for the right moment, made the right way,” said Glen Walter, executive vice president and president, North America, for Mondelēz International. “Perfect Snacks is an amazing brand, growing fast and a great complement to our existing portfolio that expands our leadership across broader snacking.”