IRI monitor: revenues and sales volume clearly up
German retail confectionery sales in the first four months of 2019 significantly outstripped sales for the same period last year.
According to the latest IRI confectionery monitor, revenues rose for the year through April by 4.4% up to € 4.342 bn (without chewing gum and without seasonal articles). Sales volume increased by 3.8% up to 586,484 tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).
The salty snacks product group again achieved above-average rates of increase. Revenues rose by 7.9% up to € 1.117 bn with sales volume of 140,082 tonnes (+ 6.0%). The strongest revenues category, chocolate products (without seasonal articles), increased earnings by 3.3% up to € 1.800 bn, while sales quantity increased by 3.5% up to 179,876 tonnes. Strong growth was achieved here with pralines (revenues + 6.8%; sales volume + 9.4%) and bars (+ 5.2%; + 3.2%).
Suppliers of sweet baked goods and cakes experienced increased revenues of 4.1% up to € 760.9 m with sales volume of 142,984 tonnes (+ 1.3%). After sugar confectionery had underperformed at the start of this year compared to the previous year, by the end of April 2019 their accumulated revenues had increased by 2.1% up to € 663.6 m, with a sales volume increase of 5.0% up to 123,542 tonnes.
IRI registered a mild revenue decline in the chewing gum segment of 0.2% down to € 159.7 m, with a sales volume increase of 1.2% up to 111.5 million pieces. The Easter seasonal business (February - April 2018/19) witnessed a revenue decline of 2.1% down to € 463.1 m and a fall in sales volume of 2.9% down to 30,548 tonnes.