Rübezahl Schokoladen and Confiserie Riegelein agree partnership

 

The Managing Partners of the new conglomerate are the brothers Claus and Oliver Cersovsky, together with Peter Riegelein. The new alliance will create an organisation with revenues of some € 300 m and 1,500 employees producing in excess of 50,000 tonnes of confectionery per year at production facilities in Germany, the Czech Republic and Poland.

According to the press release announcement the merger represents the reaction by the two mid-sized companies to the challenges of increasing globalisation for retail and industry. As confectionery specialists the two companies are combining their competencies and capacities in the interest of the future growth, increased innovative power and larger quantity volumes resulting from international cooperative purchasing agreements that are becoming increasingly important for the retail sector.

The press release goes on to say that the aim of this move is to be able to offer the commercial seasonal and year-round articles segment an attractive portfolio of confectionery products from a single source. In order to manage the planned growth all of the existing capacities are to be maintained, and the merger compels the parties to also take advantage of additional synergies.

The new corporate group’s size can also make implementing the rapidly increasing marketing expenditures, logistics requirements and Corporate Responsibility conditions more efficient. As family-run operations, it is highly important to the partners to maintain what they refer to as the “DNA of the mid-sized company”. The owner Cersovsky and Riegelein families share the same values scale, embody comparable company cultures, advocate fair trade and are in agreement in their evaluation of future risks, opportunities and potentials.