Nielsen monitor: slight growth for the start of 2019

According to the latest figures from the Nielsen confectionery monitor running through week 9 of 2019, revenues increased by 0.6% up to € 2.248 bn, while sales volume sank by 0.7% down to 280,079 tonnes (basis: food retailers + drug stores + impulse channels + gas station shops + department stores). Year-round products grew revenues (+ 2.4%) and sales volume (+ 0.8%), while seasonal articles (- 29.3%; - 23.3%) underperformed significantly compared to the previous year’s figures.

Salty snacks kicked off the New Year with the strongest revenue increases of 8.2% up to € 563.4 m. The category baked goods also enjoyed a prosperous start into 2019 with a revenue increase of 4.8% up to € 277.2 m. Nielsen’s market researchers registered a decline of 3.3% down to € 965.4 m for the strongest revenue-driving product group, chocolate products. Sugar confectionery suffered revenue losses of 2.1% down to € 441.5 m. A look at the development of confectionery revenues in the individual sales channels depicts growth in consumer markets (small + 6.1%; large + 2.3%), large supermarkets (+ 2.8%), impulse channels and gas station shops (+ 1.1%).