Mondelez International takes minority investment in Uplift Food

This marks the company’s first venture investment as part of “SnackFutures“, the Mondelez innovation and venture hub created to unlock snacking growth opportunities.

Founded in March 2018 by Kara Landau, media dietitian representative for the Global Prebiotic Association, Uplift Food seeks to offer functional foods featuring the mood supportive benefits of prebiotic gut healthy foods. The New York-based company offers the functional product Gut Happy Vanilla Daily Uplifter, a vegan, paleo, gluten-free and dietary supplement powder made with pumpkin seed protein, probiotics, prebiotic fiber, mushrooms, green banana flour and sacha inchi seeds.

The SnackFutures team will work with Uplift Food to make gut health more “understandable, accessible, and enjoyable” through new forms and flavours, Mondelez International explained. In addition to the financial investment, SnackFutures also will provide support in areas including marketing, distribution, R.&D. and sourcing.